http://www.globaledge.co.uk The Global Edge is en-gb Fri, 29 August 2008 02:29:08 GMT http://www.globaledge.co.uk/news/details/global-property-portal-service-launched/23807 Ex-REA Group CEO Simon Baker has launched a beta version of his new venture Property Portal Watch. It aims to be one-stop-shop for all information on property portals around the world. News http://www.globaledge.co.uk/news/details/global-property-portal-service-launched/23807 Tue, 26 August 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/global-property-chief-sacked-/22821 Simon Baker, the man who grew a single Australian website into a multi-million dollar global property business with 22 websites in 10 countries, has been sacked as Chief Executive of REA Group. News http://www.globaledge.co.uk/news/details/global-property-chief-sacked-/22821 Thu, 07 August 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/a-place-in-the-sun-cancels-earls-court-show/22429 Exhibition organisers and publishers, Brooklands Group have “re-scheduled” A Place in the Sun Live, at Earls Court in October. The show will now take place in April 2009 and will co-locate with The Ideal Home Show. News http://www.globaledge.co.uk/news/details/a-place-in-the-sun-cancels-earls-court-show/22429 Thu, 31 July 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/kyero-launches-russian-website/22397 Spanish property portal, Kyero.com has launched a Russian language site featuring over 100,000 Spanish properties. Agents listing on the site in English benefit by having their basic property listings translated automatically into Russian at no extra cost. News http://www.globaledge.co.uk/news/details/kyero-launches-russian-website/22397 Wed, 30 July 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/property-portals-new-top-25-results/22134 There’s a new entrant into our Top 5 best-optimised property portals, up eight places to fourth position. Their success in the rankings and their new cost-per-lead business model suggest they should be taken seriously. News http://www.globaledge.co.uk/news/details/property-portals-new-top-25-results/22134 Thu, 24 July 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/auction-site-to-sell-leads-for-%c2%a35/22125 New auction site, LeadsAndAgents.com launches today. They plan to sell up to 15,000 leads a month from as little as £5 each. They’re offering Globaledge.co.uk readers £30 worth of free leads to test the service. News http://www.globaledge.co.uk/news/details/auction-site-to-sell-leads-for-%c2%a35/22125 Wed, 23 July 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/google-steps-up-russian-presence/22131 Google has acquired the advertising arm of one of Russia’s biggest property portals in a deal worth $140 million (£70 million). It’s good news for agents looking to target Russian buyers. News http://www.globaledge.co.uk/news/details/google-steps-up-russian-presence/22131 Tue, 22 July 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/back-on-4th-september/22127 If only we were off to the beach! We’re spending the summer writing content and improving our offering to agents and developers. If you’d like find out more about what we’re doing and would like a free trial, please read on… News http://www.globaledge.co.uk/news/details/back-on-4th-september/22127 Mon, 21 July 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/there%e2%80%99s-no-smoke-without-fire/21941 The UK libel laws exist to protect hard-won reputations precisely because people often believe “there’s no smoke without fire”. Harlequin Property have stepped up legal proceedings again this week. It’s a last resort, but what can be done to prevent it getting to this stage? News http://www.globaledge.co.uk/news/details/there%e2%80%99s-no-smoke-without-fire/21941 Thu, 17 July 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/property-portals-the-50-most-powerful-websites/21908 Seattle-based internet marketing portal, SEOMoz launched its new Trifecta Tool this week. It measures the importance and notoriety of any website on the internet. We thought we’d put it to the test on 50 English-language property portals. News http://www.globaledge.co.uk/news/details/property-portals-the-50-most-powerful-websites/21908 Wed, 16 July 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/finding-your-competitors%e2%80%99-best-links/21939 Have your ever wondered why your competitors are beating you in the search rankings? One of the quickest ways to improve is to solicit links from the best sites that link to your rivals. Here are a few tips to help save you some time. Analysis http://www.globaledge.co.uk/news/details/finding-your-competitors%e2%80%99-best-links/21939 Tue, 15 July 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/link-of-the-week/21942 This is the third in our series of weekly link building recommendations for overseas property agents. We aim to save our readers time and money by pointing out some of the better link opportunities on the internet. Analysis http://www.globaledge.co.uk/news/details/link-of-the-week/21942 Mon, 14 July 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/who-is-buying-overseas-property/21755 If you're struggling to sell property in the current climate, it can be better to change tack and target a more attractive market segment than keep slogging away doing the same old thing. We highlight some possible market segments to help you decide for yourself. News http://www.globaledge.co.uk/news/details/who-is-buying-overseas-property/21755 Thu, 10 July 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/global-property-group-to-launch-overseas/21761 REA Group, which has interests in more than 10 property portals worldwide, is planning to launch a dedicated overseas site. With a global reach of nearly 10 million monthly users, the new site could prove to be a cost-effective marketing channel. News http://www.globaledge.co.uk/news/details/global-property-group-to-launch-overseas/21761 Wed, 09 July 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/new-data-reveals-competitor-traffic-figures/21753 I’m the kind of man that can get seriously excited about keyword data. As you can imagine, the dinner table banter in our house is positively scintillating! Well, the family are in for a real treat tonight... News http://www.globaledge.co.uk/news/details/new-data-reveals-competitor-traffic-figures/21753 Tue, 08 July 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/global-property-giant-to-hit-10-million-monthly-users/21726 Money may not be able to buy you love, but it can buy you traffic. Global Property Giant REA Group has added another 590,000 unique users a month to its global reach of nearly 10 million unique visitors per month with the purchase of UKPropertyShop for £530,000. News http://www.globaledge.co.uk/news/details/global-property-giant-to-hit-10-million-monthly-users/21726 Tue, 08 July 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/link-of-the-week/21756 This is the second in our series of weekly link building recommendations for overseas property agents. We aim to save our readers time and money by pointing out some of the better link opportunities on the internet. News http://www.globaledge.co.uk/news/details/link-of-the-week/21756 Mon, 07 July 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/expert-viewpoint-marketing-to-russians-online/21660 Ivalio Jordanov is the kind of guy you want to have around the office. He’s a half-Russian internet entrepreneur with an intimate knowledge of the international property industry. He talks to us about how agents can target Russian buyers online. News http://www.globaledge.co.uk/news/details/expert-viewpoint-marketing-to-russians-online/21660 Thu, 03 July 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/industry-insiders-to-launch-%e2%80%9cebay-for-overseas-property%e2%80%9d/21657 Prominent figures within the overseas property industry are collaborating on a new project to launch an ebay-style auction site for international sales leads. It’s a great idea but the devil is in the detail. News http://www.globaledge.co.uk/news/details/industry-insiders-to-launch-%e2%80%9cebay-for-overseas-property%e2%80%9d/21657 Wed, 02 July 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/ruling-to-hit-website-marketing-costs-/21659 The new relaxed rules on top level domains make some domain names less valuable, while increasing the premiums on others. We look at the likely economic implications for overseas agents and developers. News http://www.globaledge.co.uk/news/details/ruling-to-hit-website-marketing-costs-/21659 Tue, 01 July 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/link-of-the-week/21661 This is the first in a new series of weekly link building recommendations for overseas property agents. We aim to save our readers time and money by pointing out some of the better link opportunities on the internet. News http://www.globaledge.co.uk/news/details/link-of-the-week/21661 Mon, 30 June 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/google-to-expose-property-portal-stats/21547 Google’s new Ad Planner will allow agents to compare top line unique user and page view statistics for any site on the internet for free. The new tool has its limitations but it’s bound to save you time and money. News http://www.globaledge.co.uk/news/details/google-to-expose-property-portal-stats/21547 Wed, 25 June 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/new-%e2%80%9cinternet-revolution%e2%80%9d-to-hit-agents%e2%80%99-pockets/21548 If you could buy the domain name Overseas.Property for under $20 a year, would you do it? This might soon be possible under a new “revolutionary plan” to shake up how domain names are issued. We think it’s a terrible idea. News http://www.globaledge.co.uk/news/details/new-%e2%80%9cinternet-revolution%e2%80%9d-to-hit-agents%e2%80%99-pockets/21548 Tue, 24 June 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/top-irish-portal-to-review-overseas-pricing/21546 Market leading Irish property portal, Daft.ie is expanding rapidly and has plans to improve their offering to overseas agents and developers. We take a look. News http://www.globaledge.co.uk/news/details/top-irish-portal-to-review-overseas-pricing/21546 Mon, 23 June 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/google-reveals-overseas-property-data/21402 The newly re-launched Google Trends provides a wealth of useful customer data for overseas agents and developers. We compare trends in consumer demand by country over the last five years, with some interesting results. News http://www.globaledge.co.uk/news/details/google-reveals-overseas-property-data/21402 Thu, 19 June 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/tv-giant-to-launch-free-property-portal/21414 Rupert Murdoch already has interests in Propertyfinder.com, Realestate.com.au and Globrix.com. Now Fox International Networks-owned RETV is to launch a video portal aimed at the international market. Its free business model could save agents money. News http://www.globaledge.co.uk/news/details/tv-giant-to-launch-free-property-portal/21414 Wed, 18 June 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/new-euro-study-reveals-influence-of-the-internet/21406 A new survey of 5,000 European consumers looks at the influence of print, television, radio and the internet on purchasing behaviour. We look at the implications for the overseas property industry. News http://www.globaledge.co.uk/news/details/new-euro-study-reveals-influence-of-the-internet/21406 Tue, 17 June 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/uk%e2%80%99s-largest-newspaper-group-to-launch-property-portal/21180 Trinity Mirror, the UK’s largest media group with more than 500 media brands, including five national newspapers and 240 local and regional titles, is to launch a property portal with an overseas section in the autumn. News http://www.globaledge.co.uk/news/details/uk%e2%80%99s-largest-newspaper-group-to-launch-property-portal/21180 Thu, 12 June 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/the-move-channel-cuts-lead-prices-in-half/21178 International property portal The Move Channel is offering agents up to 50% off their standard cost per lead price of £10. Discounts are offered in return for pre-payment of lead bundles. Agents paying £500 in advance are offered leads at £9 each with tiered discounts up to 50% for a pre-payment of £5,000. News http://www.globaledge.co.uk/news/details/the-move-channel-cuts-lead-prices-in-half/21178 Wed, 11 June 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/google-chief-points-to-the-future-of-property-search/21186 In a recent interview with German newspaper Faz.net, Google CEO Eric Schmidt predicted that revenues from their mobile advertising business will overtake their PC/web business in a few years. To put some numbers on this, it means at least $8 billion* of Adwords revenue will switch from PC to mobile. News http://www.globaledge.co.uk/news/details/google-chief-points-to-the-future-of-property-search/21186 Tue, 10 June 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/baltic-states--top-10-research-resources/21165 Our weekly look at the best online resources for emerging property markets returns this week to Europe, to focus on the Baltic States. Estonia, Latvia and Lithuania experienced considerable investor interest before and after accession to the European Union in 2004. Analysis http://www.globaledge.co.uk/news/details/baltic-states--top-10-research-resources/21165 Mon, 09 June 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/the-best-selling-properties-on-the-internet/21027 Consumers are still buying overseas property. That’s the good news. The bad news is they are getting more demanding and price conscious. In tougher times, your product offerings need to be that much more competitive to make a sale. That’s the lesson that comes out from our table of the best-selling properties in May 2008... News http://www.globaledge.co.uk/news/details/the-best-selling-properties-on-the-internet/21027 Thu, 05 June 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/google-to-launch-mortgage-comparison-service/21034 Google seems to be testing an as yet unannounced mortgage comparison service in the UK. The service appears to allow users to compare lending rates across a number of domestic mortgage products from banks such as Barclays. News http://www.globaledge.co.uk/news/details/google-to-launch-mortgage-comparison-service/21034 Wed, 04 June 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/online-advertising-spend-up-40-per-cent-across-europe/21035 Europe’s biggest economies may be slowing down but online advertising spending shows no signs of following suit, according to figures published this week by the Interactive Advertising Bureau Europe. Online spending is up 40% year-on-year to €11.2 billion (£8.8 billion) in 2007 across the 16 countries analysed... News http://www.globaledge.co.uk/news/details/online-advertising-spend-up-40-per-cent-across-europe/21035 Tue, 03 June 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/uae--top-10-research-resources/21062 This week, our regular look at the best online resources for emerging property markets turns the spotlight on the United Arab Emirates (UAE). Dubai is certainly the best known property destination of the seven emirates, though the others are each to some degree following the lead of their neighbour. Analysis http://www.globaledge.co.uk/news/details/uae--top-10-research-resources/21062 Mon, 02 June 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/agent-reports-rightmove.co.uk-to-office-of-fair-trading/20869 Homes Matter, an English estate agent with plans to enter the overseas property market, has made a formal complaint against Rightmove.co.uk to the Office of Fair Trading (OFT) for anti-competitive practice. The dispute started when Founder Nigel Farren requested advertising information on Rightmove’s Choice programme... News http://www.globaledge.co.uk/news/details/agent-reports-rightmove.co.uk-to-office-of-fair-trading/20869 Thu, 29 May 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/opp-awards-dance-off-video/17488 This excerpt from the OPP Awards last month may not appear in the official video but we think it should. Globaledge.co.uk are offering £500 of free advertising to the first company to contact us correctly identifying the two gentlemen “Livin’ La Vida Loca”. News http://www.globaledge.co.uk/news/details/opp-awards-dance-off-video/17488 Wed, 28 May 2008 10:49:00 GMT http://www.globaledge.co.uk/news/details/targeting-northern-european-buyers-online/17990 With the UK property market in its worst condition for some time, overseas buyers from other Northern European countries are in greater demand than ever. Exhibiting at one of the upcoming shows in Scandinavia or The Netherlands is a good way to test the water, but you can also reach these buyers online. Analysis http://www.globaledge.co.uk/news/details/targeting-northern-european-buyers-online/17990 Wed, 28 May 2008 10:46:00 GMT http://www.globaledge.co.uk/news/details/loophole-allows-%c2%a317-a-month-advertising-on-uk%e2%80%99s-biggest-newspaper-site/20887 According to the latest ABCe figures, Telegraph.co.uk has overtaken the Guardian.co.uk as the most popular UK based newspaper site on the internet. It boasts 18.6 million monthly unique visitors, ahead of the Guardian.co.uk (18.5 million), Mail Online (18 million), Times Online (15.4 million) and The Sun (14 million). News http://www.globaledge.co.uk/news/details/loophole-allows-%c2%a317-a-month-advertising-on-uk%e2%80%99s-biggest-newspaper-site/20887 Wed, 28 May 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/google-hits-new-high-in-the-us/20883 Compared with its almost total domination of other geographical locations, Google has underachieved in the US. This appears to be changing. Figures out this week from US analytics company, Compete.com show Google’s biggest month-on-month rise for some time. News http://www.globaledge.co.uk/news/details/google-hits-new-high-in-the-us/20883 Tue, 27 May 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/czech-republic--top-10-research-resources/20879 Our search for the best website resources for the world’s emerging property markets turns this week to Central Europe and focuses on the Czech Republic. Since accession to the EU in 2004, many property ownership restrictions there have been dropped for overseas investors... Analysis http://www.globaledge.co.uk/news/details/czech-republic--top-10-research-resources/20879 Mon, 26 May 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/agents-reject-%e2%80%9cbig-4%e2%80%9d-portals-in-favour-of-smaller-players/20702 The majority of overseas agents are reluctant to list on the biggest property portals in favour of cheaper alternatives according to Stuart Sermon, Managing Director of Property Portal Feeder. Sermon and his team have been canvassing hundreds of overseas agents in an effort to sign up businesses for their new portal feeding service. News http://www.globaledge.co.uk/news/details/agents-reject-%e2%80%9cbig-4%e2%80%9d-portals-in-favour-of-smaller-players/20702 Thu, 22 May 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/leads-for-3-euros-kyero.com%e2%80%99s-martin-dell-talks-to-globaledge.co.uk/20705 Martin Dell has achieved a lot since leaving school at 16. As well as taking leading technical roles at AT&T and Northern Telecom, he's worked at a senior level in sales and marketing for Motorola and British Telecom. However, he owes his greatest success - the development of Kyero.com - to his son, Chris... News http://www.globaledge.co.uk/news/details/leads-for-3-euros-kyero.com%e2%80%99s-martin-dell-talks-to-globaledge.co.uk/20705 Wed, 21 May 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/property-showrooms-launches-unique-agent-tool/20707 International portal Property Showrooms has launched a new tool that allows agents and developers to generate and publish bespoke property search statistics. Although many portals publish search and lead figures, Property Showrooms is the first portal to give agents the power to cut and splice data according to their individual needs. News http://www.globaledge.co.uk/news/details/property-showrooms-launches-unique-agent-tool/20707 Tue, 20 May 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/malaysia--top-10-research-resources/20713 Our regular look at the best internet research resources for emerging property markets focuses this week on Malaysia, one of southeast Asia’s most dynamic nations. The Malaysian government is actively courting overseas developers with enterprise incentives with a view to attracting international buyers to its shores. Analysis http://www.globaledge.co.uk/news/details/malaysia--top-10-research-resources/20713 Mon, 19 May 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/top-25-overseas-property-portals--latest-figures/20591 UK market leader, Rightmove.co.uk has upped its game in our overseas search engine rankings on Google (UK), climbing three places to claim second spot in our quarterly rankings. It appears in 60% of the top 20 search results on Google UK for the 228 overseas property locations we analysed... News http://www.globaledge.co.uk/news/details/top-25-overseas-property-portals--latest-figures/20591 Thu, 15 May 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/kyero.com-to-launch-into-russian-market/20596 Spanish property portal Kyero.com is to add Russian, Italian and Portuguese language versions to its site later this year. The move follows the roll-out of Spanish, French, Danish, Dutch and German translations which have proved successful at delivering qualified leads... News http://www.globaledge.co.uk/news/details/kyero.com-to-launch-into-russian-market/20596 Wed, 14 May 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/a-video-tutorial-you-wont-watch/20595 If there was a prize for the least popular content on this site, Paid Search would win hands down. I can hear the yawns already…but wait! This video is brilliant and could really help you generate sales. There aren’t many leads around and this advice will give you a real edge. Analysis http://www.globaledge.co.uk/news/details/a-video-tutorial-you-wont-watch/20595 Tue, 13 May 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/canada--top-10-research-resources/20609 This week we look at some of the best internet resources for property professionals considering entering the Canadian property market. This vast but sparsely populated country has experienced steady real estate price growth over the past decade. Analysis http://www.globaledge.co.uk/news/details/canada--top-10-research-resources/20609 Mon, 12 May 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/101-most-popular-overseas-property-destinations/20490 Matching buyers with properties is the mainstay of any estate agency business. A good domestic agent will know the types of properties local people are demanding and canvass instructions in the areas that meet the need. It’s more difficult with overseas property. News http://www.globaledge.co.uk/news/details/101-most-popular-overseas-property-destinations/20490 Thu, 08 May 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/top-portal-abandons-commission-share-model/20486 International portal Property Showrooms has abandoned its commission-share business model for all but the biggest clients. The Malaga-based business is “owed a substantial amount of money” and is protecting itself from “here today, gone tomorrow” agents, according to Business & Media Manager, Peter Mindenhall. News http://www.globaledge.co.uk/news/details/top-portal-abandons-commission-share-model/20486 Wed, 07 May 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/google/yahoo-deal-could-mean-cheaper-property-leads/20487 Following the collapse of the Yahoo/Microsoft deal this week, it looks increasingly likely that Yahoo will push forward with its plan to outsource advertising sales to Google. News http://www.globaledge.co.uk/news/details/google/yahoo-deal-could-mean-cheaper-property-leads/20487 Tue, 06 May 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/india-top-10-research-resources/20470 Our series of articles on the best online research resources for emerging property markets around the world continues with a look at India. The world’s second-largest country by population has massive potential as an investment destination despite some tight restrictions on property ownership. Analysis http://www.globaledge.co.uk/news/details/india-top-10-research-resources/20470 Mon, 05 May 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/agents-report-dip-in-april-lead-volumes/20174 Leading overseas estate agents report lead volumes have dipped significantly over the past few weeks. The decline corresponds with a succession of negative press about UK house prices which began on 8th April when the Halifax announced the average UK home lost £5,000 in value during March. News http://www.globaledge.co.uk/news/details/agents-report-dip-in-april-lead-volumes/20174 Thu, 01 May 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/new-data-reveals-value-of-being-number-1/20175 In mature markets, the number one player often outsells the number two competitor by a factor of four or five times. In the UK property portal market, the leader Rightmove.co.uk receives nearly six times the number of monthly page impressions of its nearest rival. This is true from personal music players to baked beans. News http://www.globaledge.co.uk/news/details/new-data-reveals-value-of-being-number-1/20175 Wed, 30 April 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/channel-4-portal-revealed-at-apits-live/20169 The long-awaited trade launch of APlaceInTheSun.com took place behind closed doors at ExCeL in London last Friday. The invitation-only event was used by the Brooklands sales team to gather feedback and to encourage exhibitors and other trade contacts to take part in a free trial. News http://www.globaledge.co.uk/news/details/channel-4-portal-revealed-at-apits-live/20169 Tue, 29 April 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/ukraine-top-10-research-resources/20176 This week, in our continuing search for the best online research resources for emerging property markets around the world, the spotlight falls on Ukraine. Recent years have seen some remarkable price growth there, the consequence of a chasm between available housing stock and demand from both Ukrainians themselves and from overseas buyers. Analysis http://www.globaledge.co.uk/news/details/ukraine-top-10-research-resources/20176 Mon, 28 April 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/the-investment-forum-designed-to-generate-leads-/19958 Nigel Bailey, founder of Red Sea Developments, is a fan of investment forums. He’s made two direct sales from investment forum TotallyProperty.com in the past few months and can spend up to two hours a day online answering investor questions. Analysis http://www.globaledge.co.uk/news/details/the-investment-forum-designed-to-generate-leads-/19958 Thu, 24 April 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/properazzi-launches-into-us-with-new-design/19926 Properazzi.com, the world’s largest property portal, is making its first foray into the North American market with the addition of nearly half a million US properties, including over 5,000 in Florida. The launch corresponds with a re-design of the search interface which aims to simplify and “take the personality out of the search process”. News http://www.globaledge.co.uk/news/details/properazzi-launches-into-us-with-new-design/19926 Wed, 23 April 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/latest-property-search-trends-us-insight/19962 Understanding how property buyers use search engines should be the starting point for any agent keen to maximise online lead generation. Several significant studies from the US, including the latest results of a bi-annual longitudinal survey of 2,400 consumers, provide some interesting insights into how consumer behaviour is changing. News http://www.globaledge.co.uk/news/details/latest-property-search-trends-us-insight/19962 Tue, 22 April 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/argentina-top-10-research-resources/19956 This week, in our look at the best online research resources for the world’s up-and-coming property markets, we focus on Argentina, the second-largest country in South America. It’s a country of great geographical and cultural diversity with historic links to a wide range of European countries, as well as being an emerging property destination. Analysis http://www.globaledge.co.uk/news/details/argentina-top-10-research-resources/19956 Mon, 21 April 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/the-first-pay-per-lead-property-video-portal/19687 International property portal, The Move Channel today announced the trade launch of its pay-per-lead video service, TheMoveChannel.tv. The site is currently in beta and will begin a big consumer marketing push this summer after reaching a “critical mass” of video content. The TV site follows the popular pay-per-lead business model of its sister .com site. News http://www.globaledge.co.uk/news/details/the-first-pay-per-lead-property-video-portal/19687 Thu, 17 April 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/generating-leads-using-google-local/19689 You’re not going to retire on the volume of business you generate using Google Local. What you will get though is targeted, well-qualified and free traffic. To get the free traffic, it helps if you have a local office that corresponds to the local keyword phrase you want to rank for, but it’s not essential. Analysis http://www.globaledge.co.uk/news/details/generating-leads-using-google-local/19689 Wed, 16 April 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/91-per-cent-of-agents-put-off-by-property-portals/19457 91 per cent of overseas estate agents and property developers surveyed by Globaledge.co.uk say they are put off listing on multiple property portals because of the time and effort required to do so. The findings suggest many overseas agents are missing out on potential sales leads by listing on fewer portals than they otherwise would, if the process was easier. News http://www.globaledge.co.uk/news/details/91-per-cent-of-agents-put-off-by-property-portals/19457 Tue, 15 April 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/germany-top-10-research-resources/19679 Continuing our weekly series of articles looking at online research resources for international property markets, this time we focus on Germany. In common with other northern European countries, it is home to a large target audience for agents selling property around the world and in recent years it’s also become a buyer’s destination in its own right. Analysis http://www.globaledge.co.uk/news/details/germany-top-10-research-resources/19679 Mon, 14 April 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/may-deadline-looms-for-new-apits-portal-/19496 Consumer marketing for the new A Place in the Sun property portal will begin when the new series airs in May, just weeks after its trade launch, giving the Brooklands Group and Channel 4 joint venture little time to iron out teething problems. The Channel 4 series will promote the online editorial content that is expected to form a large part of the new portal. News http://www.globaledge.co.uk/news/details/may-deadline-looms-for-new-apits-portal-/19496 Wed, 09 April 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/propertyfinder-buys-hotproperty-for-gbp5.6-million/19501 The two businesses that once positioned themselves as the largest independent property portals in the UK are now in the hands (indirectly) of Rupert Murdoch. Propertyfinder Holdings Ltd (jointly owned by REA Group and News International, both subsidiaries of News Corp) today announced it has acquired HotProperty.co.uk, for £5.6 million. News http://www.globaledge.co.uk/news/details/propertyfinder-buys-hotproperty-for-gbp5.6-million/19501 Tue, 08 April 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/a-place-in-the-sun-to-launch-property-portal/19451 Channel 4 and publishing and exhibition company Brooklands Group today announced the formation of a new joint venture to launch an overseas property portal. The new website will be unveiled at A Place in the Sun Live on 25th to 27th April and is expected to feature thousands of properties for sale across the globe. News http://www.globaledge.co.uk/news/details/a-place-in-the-sun-to-launch-property-portal/19451 Mon, 07 April 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/china-top-10-research-resources/19488 As we continue our series of articles on the best online resources for researching global emerging property markets, we focus this week on China. Although economic growth has slowed slightly recently, China is now the 4th largest economy in the world as measured by nominal GDP and still has tremendous growth prospects over the longer term. Analysis http://www.globaledge.co.uk/news/details/china-top-10-research-resources/19488 Sun, 06 April 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/the-properazzi-interview/19309 Properazzi currently lists 2.5 million properties for sale globally, and have the ambitious aim of listing every property for sale on the planet. Yannick puts this figure at 10 million properties at any one time. The mission is to become the “global platform for real estate” and much like Google, to be the gateway to the web but for a specific niche: international property. News http://www.globaledge.co.uk/news/details/the-properazzi-interview/19309 Thu, 03 April 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/paid-search-warfare-strategic-principles/19316 In economic terminology, competing on Google Adwords is a zero-sum game. You can’t make yourself better off without making someone else worse off. It’s a war. You against your competitors. To win you need to understand the strategy even if you delegate the tactical detail of implementation. News http://www.globaledge.co.uk/news/details/paid-search-warfare-strategic-principles/19316 Wed, 02 April 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/morocco--top-10-research-resources/19343 Our series of articles on the best online research resources for emerging property markets this week throws the spotlight on Morocco. Since 2001, when King Mohammed VI announced his “Vision 2010 Plan Azur”, the country has experienced significant tourism growth, offering potential opportunities for agents and investors alike. Analysis http://www.globaledge.co.uk/news/details/morocco--top-10-research-resources/19343 Tue, 01 April 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/letter-to-the-editor/19318 Lead Galaxy's Dylan Temple-Heald writes to Globaledge.co.uk in response to comments made by Jake Holloway during our interview with him on 20th March this year. Analysis http://www.globaledge.co.uk/news/details/letter-to-the-editor/19318 Mon, 31 March 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/the-most-powerful-websites-in-the-world/19144 If you want to beat your competitors in the rankings, it is important to understand a little about what Google considers to be important. We take a look at Google’s top 1,000 websites and ask what the results mean for the overseas property industry. News http://www.globaledge.co.uk/news/details/the-most-powerful-websites-in-the-world/19144 Thu, 27 March 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/google-less-effective-than-newspapers-at-driving-web-traffic/19178 A new survey of 1,000 UK consumers by Greenfield Online finds that text links such as those on Google Adwords are less likely to drive consumers to a website than advertising or editorial in newspapers and on television. The most effective influencer of consumer behaviour is customer email. News http://www.globaledge.co.uk/news/details/google-less-effective-than-newspapers-at-driving-web-traffic/19178 Wed, 26 March 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/brazil-top-10-research-resources/19179 As we continue our search for the best online resources for property destinations around the world, this week we take a look at Brazil. Government investment in construction and infrastructure coupled with low land prices, high rental yields, a cheap cost of living and an exotic climate have put Brazil on the radar of international agents and investors. Analysis http://www.globaledge.co.uk/news/details/brazil-top-10-research-resources/19179 Tue, 25 March 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/top-overseas-agent-reveals-online-secrets/19049 Jake Holloway is in it for the money. Whilst running his own web design company, he watched his clients make fortunes from the technology he developed. When venture capital-backed Overseas Property Centres (OPC) offered him a stake in their new business and the chance to join a high-profile team that includes television presenter Scott Huggins, he grabbed it with both hands. Analysis http://www.globaledge.co.uk/news/details/top-overseas-agent-reveals-online-secrets/19049 Thu, 20 March 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/turning-photographs-into-leads/19050 If you’re selling a dream, you need great images. A beautiful photograph can make the difference between persuading a web visitor to make an enquiry, or having them click away to the competition. Sharp, crisp visuals are essential for lead generation. Analysis http://www.globaledge.co.uk/news/details/turning-photographs-into-leads/19050 Wed, 19 March 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/philippines--top-10-research-resources/19068 In our continuing series of articles on the best reference websites for up-and-coming destinations around the world, we head east to look at the Philippines. This archipelago of more than 7,000 islands has been through much political turmoil but has stabilized over the past few years to become one of south-east Asia’s most dynamic property markets. Analysis http://www.globaledge.co.uk/news/details/philippines--top-10-research-resources/19068 Tue, 18 March 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/gbp30-free-google-advertising-voucher/19060 If you don’t already advertise on Google Adwords, they are offering a £30 free Adwords Voucher with no additional spending commitments. It’s a generous bribe but hey, they earn over $1 billion per quarter profit, so they can afford it. News http://www.globaledge.co.uk/news/details/gbp30-free-google-advertising-voucher/19060 Mon, 17 March 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/the-world%e2%80%99s-most-innovative-portals/18852 This is not a list of the best-looking and technically original real estate search engines, although there are some Web 2.0 sites in the list. Instead we look at portals with innovative ideas that have delivered results or, at least in our opinion, have a good chance of delivering for advertisers. Analysis http://www.globaledge.co.uk/news/details/the-world%e2%80%99s-most-innovative-portals/18852 Thu, 13 March 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/global-property-chief-attacks-web-2.0-rivals/18831 Simon Baker, CEO of News Corporation-owned REA Group, today accuses real estate Web 2.0 sites as being a “total fad”. Speaking exclusively to Globaledge.co.uk, Baker says he had yet to see any of them lead a market, nor does he hold out much hope for them in future. “You don’t have to look sexy to deliver,” he says. News http://www.globaledge.co.uk/news/details/global-property-chief-attacks-web-2.0-rivals/18831 Wed, 12 March 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/south-africa-top-10-research-resources/18806 This week, as part of our continuing series of articles on the most useful online resources for some of the world’s emerging property markets, we look at South Africa. It’s a country with historically strong links to the UK that still exist today. With English widely spoken, and in a time zone just two hours ahead of GMT, doing business there is quite straightforward. Analysis http://www.globaledge.co.uk/news/details/south-africa-top-10-research-resources/18806 Tue, 11 March 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/moneycorp-partner-with-globaledge.co.uk/18626 Globaledge.co.uk is pleased to announce a sector-exclusive advertising partnership with foreign exchange and international payments specialist Moneycorp. Ashley Rigg, Director of Globaledge.co.uk, says: “Moneycorp not only provide competitive foreign exchange services but are also one of the most innovative companies in the sector." News http://www.globaledge.co.uk/news/details/moneycorp-partner-with-globaledge.co.uk/18626 Mon, 10 March 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/5-ways-to-multiply-sales-leads-/18627 A property lead is like a bar of soap in the shower. If you’re not careful, it’ll slip through your fingers. If you could convert even half the people that visit your website each month, you’d have more than enough leads to meet your sales targets. Analysis http://www.globaledge.co.uk/news/details/5-ways-to-multiply-sales-leads-/18627 Thu, 06 March 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/is-this-the-facebook-for-overseas-property/18637 Successful overseas property businesses are built on strong personal relationships and word-of-mouth recommendation. Client referrals often account for a significant chunk of sales and large agents like MRI invest large sums of money in client referral programs. We believe that, executed correctly, social networks offer huge potential to facilitate client referrals. News http://www.globaledge.co.uk/news/details/is-this-the-facebook-for-overseas-property/18637 Wed, 05 March 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/russia--top-10-research-resources/18638 As we continue our search for the best online resources for property destinations around the world, this week we take a look at Russia – not only an increasingly important source of second-home buyers, but also a buying destination in its own right. Analysis http://www.globaledge.co.uk/news/details/russia--top-10-research-resources/18638 Tue, 04 March 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/the-future-of-real-estate-marketing/18669 Rich Barton, founder and CEO of pioneering US real estate portal Zillow.com talks here about setting up a real estate business. Towards the end of the video, he makes three interesting points about current and future trends in online real estate marketing. Analysis http://www.globaledge.co.uk/news/details/the-future-of-real-estate-marketing/18669 Mon, 03 March 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/cheat-your-way-to-the-top/18401 The trouble with obeying the rules is that if your competitors are breaking them and getting away with it, you lose. There is plenty of evidence to suggest that cheating pays. We look at the ethics and practicalities of cheating your way to the top. Analysis http://www.globaledge.co.uk/news/details/cheat-your-way-to-the-top/18401 Thu, 28 February 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/major-publisher-to-shake-up-portal-market/18402 If you are looking for an example of a property website that gets everything right, you should look no further than this one. It’s not often that we would tip a portal that is barely a year old, but this one is clearly a winner. News http://www.globaledge.co.uk/news/details/major-publisher-to-shake-up-portal-market/18402 Wed, 27 February 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/google-pilots-video-ads-within-search-results/18465 According to the New York Times, Google is to test the placement of video adverts within their search results. Previously Google has limited adverts to a few words of text but they plan using a plus sign to indicate video adverts on their results pages. News http://www.globaledge.co.uk/news/details/google-pilots-video-ads-within-search-results/18465 Wed, 27 February 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/central-america--top-10-research-resources/18407 In our continuing series of articles focusing on useful resource websites for agents looking to sell property in emerging destinations around the world, this week the spotlight falls on Central America. Analysis http://www.globaledge.co.uk/news/details/central-america--top-10-research-resources/18407 Tue, 26 February 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/portal-traffic-up-despite-downturn/18236 The Nationwide UK consumer index fell to its lowest level in nearly four years last month. Search figures from Google Trends suggest consumer demand is down on this time last year in almost all overseas property buying locations. Despite this, all of our top five overseas property portals reported increased traffic on this time last year. News http://www.globaledge.co.uk/news/details/portal-traffic-up-despite-downturn/18236 Thu, 21 February 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/us-now-more-popular-than-italy-according-to-new-figures/18233 According to figures published by Rightmove.co.uk, the US is now more popular than both Italy and Portugal among users looking for overseas property. Property searches increased 42% year on year to take the United States third in the list, just behind Spain and France. News http://www.globaledge.co.uk/news/details/us-now-more-popular-than-italy-according-to-new-figures/18233 Tue, 19 February 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/egypt--top-10-research-resources/18230 This is the first in a regular series of articles aimed at agents looking to expand into emerging investment markets. Every week we take one country and search the web for the best websites to help with your background research and product sourcing. This week we focus on Egypt. Analysis http://www.globaledge.co.uk/news/details/egypt--top-10-research-resources/18230 Mon, 18 February 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/ugly-websites-that-work/18082 As gold-medallist Sally Gunnell may once have said, if you’re ugly, you try harder. It’s not universally true but there’s lots of evidence that this lesson can be applied to property portals. The most effective websites for lead generation aren’t always the best looking. Analysis http://www.globaledge.co.uk/news/details/ugly-websites-that-work/18082 Thu, 14 February 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/homes-overseas-online-makes-its-mark/18111 The re-launch of Homes Overseas last month has already made a big difference to their search engine rankings on Google (UK). Our January top 20 European portal research published today shows the site climbed 20 places from 31 to 11 and now displays in the top 20 results 25% of the time for the popular European property searches we analysed. Analysis http://www.globaledge.co.uk/news/details/homes-overseas-online-makes-its-mark/18111 Wed, 13 February 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/10-tools-to-help-you-improve-your-website-rankings/18101 There are thousands of tools on the web claiming to help you improve your search engine rankings. Most of them add little value and you end up with reams of data you don’t know what to do with. Here are ten of the best tools and resources that make life easier for you to stay ahead of the competition. Analysis http://www.globaledge.co.uk/news/details/10-tools-to-help-you-improve-your-website-rankings/18101 Tue, 12 February 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/marketing-to-property-investors-six-useful-websites/17943 Property investors are a difficult group to define. Rational considerations like yield and capital growth potential certainly matter more to investors but latent motivations such as “telling your mates down the pub” still play a part. News http://www.globaledge.co.uk/news/details/marketing-to-property-investors-six-useful-websites/17943 Thu, 07 February 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/homebuyer-to-launch-property-portal/19484 Homebuyer Events, organisers of the UK’s largest property exhibition, The Property Investor Show, are to make their first move into the property portal market according to Managing Director, Nick Clarke. Speaking exclusively to Globaledge.co.uk, he said: “The new portal will have a pure investment focus but the exact content and business model is yet to be decided.” News http://www.globaledge.co.uk/news/details/homebuyer-to-launch-property-portal/19484 Wed, 06 February 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/targeting-northern-european-buyers-online/17976 With the UK property market in its worst condition for some time, overseas buyers from other Northern European countries are in greater demand than ever. Exhibiting at one of the upcoming shows in Scandinavia or The Netherlands is a good way to test the water, but you can also reach these buyers online. News http://www.globaledge.co.uk/news/details/targeting-northern-european-buyers-online/17976 Wed, 06 February 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/what-the-microsoft/yahoo-deal-means-for-property-companies-/17942 Google’s dominance of search is not in the interests of estate agents. With a virtual monopoly in many geographical markets, limited supply only means one thing: higher paid search costs. If Microsoft succeeds in its hostile takeover of Yahoo, this may begin to change. News http://www.globaledge.co.uk/news/details/what-the-microsoft/yahoo-deal-means-for-property-companies-/17942 Tue, 05 February 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/seven-property-portals-to-watch-in-2008/17740 We’re already a month into 2008 and it seems the overseas property portal market will be more competitive than ever. Homes Overseas has just re-launched its website and according to unofficial sources, A Place in the Sun will follow shortly, adding further competition to this already crowded space. We look at the chances of seven portals with ambitious plans for 2008. News http://www.globaledge.co.uk/news/details/seven-property-portals-to-watch-in-2008/17740 Wed, 30 January 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/how-brian-beat-the-property-portals/17730 Brian is not the Messiah…he’s just good at PR. In fact, traditional PR and print advertising is where Italian estate agent Brian A French & Associates spend virtually all of their marketing budget. So why did www.Brianfrench.com rank number three on Google (UK) for “Property in Italy” in the autumn of last year and why do they still rank above Primelocation for this term? News http://www.globaledge.co.uk/news/details/how-brian-beat-the-property-portals/17730 Tue, 29 January 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/designing-your-property-website-for-google/17742 The principles of great web design and effective search engine optimisation can often conflict. A well-designed property website is clean and uncluttered and will use imagery to inspire potential buyers to take action. News http://www.globaledge.co.uk/news/details/designing-your-property-website-for-google/17742 Mon, 28 January 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/20-websites-to-help-you-through-a-recession/17529 In tougher market conditions, it is the category leaders that win. As UK estate agents tighten their belts you won’t see Rightmove.co.uk go out of business. It’s the number five and six players in the UK portal market that will suffer as agents reign in “non-essential” spending. Analysis http://www.globaledge.co.uk/news/details/20-websites-to-help-you-through-a-recession/17529 Thu, 24 January 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/top-5-paid-search-mistakes/17486 Done well, paid search is a great source of cost-effective property leads. Run badly, and your costs can spiral with very little increase in lead volumes. Andreas Voniatis of Lead Galaxy outlines how to maximise the return on your advertising budget by avoiding five of the most common mistakes. Analysis http://www.globaledge.co.uk/news/details/top-5-paid-search-mistakes/17486 Wed, 23 January 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/the-rise-and-rise-of-online-video/17487 With over 88% of all UK internet connections now running broadband, the number of consumers able to enjoy online video has never been greater. The major British broadcasters are betting big that consumers will want to watch videos online in ever greater numbers. Analysis http://www.globaledge.co.uk/news/details/the-rise-and-rise-of-online-video/17487 Wed, 23 January 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/thinkspain-tops-spanish-portal-list/17311 ThinkSpain are top of a Globaledge.co.uk study into the best-optimised property portals covering Spain. They appear in the top 20 of Google (UK)’s natural search listings 82.5% of the time, ahead of Kyero with 67.5%... News http://www.globaledge.co.uk/news/details/thinkspain-tops-spanish-portal-list/17311 Thu, 17 January 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/best-portals-in-france-tied-at-the-top/17308 French Property Links, Internet French Property and French Entrée are tied at the top of the Globaledge.co.uk study into the best-optimised property portals covering France. The study analysed 26 areas of France for the most popular property-related search phrases. All three portals appear in the top 20 on Google (UK)’s natural search for every location... News http://www.globaledge.co.uk/news/details/best-portals-in-france-tied-at-the-top/17308 Wed, 16 January 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/12-ways-to-reduce-your-cost-per-lead/17301 The going rate for leads on pay-per-performance property portals is £10. However, it’s not always possible to get the volume of leads you need at this price. The cost of paying for traffic on Google (Adwords) is rising and British buyers of overseas property seem thinner on the ground than this time last year... News http://www.globaledge.co.uk/news/details/12-ways-to-reduce-your-cost-per-lead/17301 Tue, 15 January 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/top-10-web-design-tips/17056 A good website will inspire your audience and position you as an authority in your chosen niche. It will save you thousands on Google Adwords because users will convert at higher rates... Analysis http://www.globaledge.co.uk/news/details/top-10-web-design-tips/17056 Wed, 09 January 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/why-america-blogs/17078 The US is home to thousands of real estate agency blogs. There are no published figures on market penetration but the American realtors I spoke to put the figure at between 10% and 20%. Blog numbers increased substantially last year, partly in response to toughening market conditions... Analysis http://www.globaledge.co.uk/news/details/why-america-blogs/17078 Wed, 09 January 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/globaledge.co.uk-gains-aipp-membership/17053 Globaledge.co.uk is delighted to announce that it has been granted membership of the Association of International Property Professionals (AIPP), just six months after the business was founded. News http://www.globaledge.co.uk/news/details/globaledge.co.uk-gains-aipp-membership/17053 Tue, 08 January 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/seo--web-design-opp-live-presentation/16257 Ashley presented at OPP Live on 5th December 2007 on designing usable and visible websites that convert to lead. The presentation uses the example of an estate agent working in Marbella, Spain to illustrate key concepts. To see the agenda and to download the presentation please click here Analysis http://www.globaledge.co.uk/news/details/seo--web-design-opp-live-presentation/16257 Tue, 08 January 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/our-top-10-overseas-property-portals/16878 FindaProperty.com is top of our in-depth study into the best-optimised overseas property portals on Google (UK). Research by the Globaledge.co.uk team undertaken in December 2007 examines the natural search positions of 46 property portals... News http://www.globaledge.co.uk/news/details/our-top-10-overseas-property-portals/16878 Fri, 04 January 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/an-easy-tactic-to-improve-your-google-rankings/16890 One of the golden rules of link building is to make your links look natural. Search engines are generally doing a good job of discounting links that look manufactured. News http://www.globaledge.co.uk/news/details/an-easy-tactic-to-improve-your-google-rankings/16890 Thu, 03 January 2008 12:00:00 GMT http://www.globaledge.co.uk/news/details/google-street-view-heads-overseas/16429 Google’s sometimes controversial project to provide users of Google maps with panoramic street level photography looks set to expand outside of the US. Estate agents and developers using Google Maps on their websites will benefit from the added functionality as Google expands its ambitious project. News http://www.globaledge.co.uk/news/details/google-street-view-heads-overseas/16429 Thu, 13 December 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/primelocation.com-re-launch-with-advanced-mapping/16416 Primelocation.com’s new look website has gone live with a new look and more advanced features such as mapping powered by Microsoft Virtual Earth. Each property on the site is flagged up at street level with the ability to pan or zoom and to plot local transport links and amenities. News http://www.globaledge.co.uk/news/details/primelocation.com-re-launch-with-advanced-mapping/16416 Wed, 12 December 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/new-mobile-tool-to-help-agents/16287 If you are an estate agent out on a property visit, there will be times when you’re asked which end of a property gets the sun at certain times of day. This new free application will let you use your mobile phone as a compass. News http://www.globaledge.co.uk/news/details/new-mobile-tool-to-help-agents/16287 Wed, 12 December 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/rightmove-to-target-airports-in-marketing-push/15857 Rightmove will begin an aggressive marketing push aimed at British holiday makers travelling on low cost airlines, Globaledge.co.uk can reveal. The campaign is due to start in the New Year and is timed to correspond with a site re-launch which will include a new look and additional features. News http://www.globaledge.co.uk/news/details/rightmove-to-target-airports-in-marketing-push/15857 Mon, 03 December 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/the-search-high-street/11756 I find the Search High Street analogy very useful when thinking about how to compete for property leads on the internet. The analogy aims to highlight how and when estate agents and property developers can compete in the natural search rankings. News http://www.globaledge.co.uk/news/details/the-search-high-street/11756 Thu, 15 November 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/estate-agent-seo-an-introduction/12382 Search engine optimisation (SEO) is the process of influencing where your website ranks in the search engines’ natural listings. Your objective is to generate relevant traffic and qualified leads to your estate agency website. Analysis http://www.globaledge.co.uk/news/details/estate-agent-seo-an-introduction/12382 Wed, 14 November 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/how-property-buyers-use-search-engines/12389 Overseas buyers are different to domestic property buyers. They take longer to buy and have a greater need for information as they are not as familiar with the area they are buying in. The internet allows them to conduct research in their own time and at their own pace. Analysis http://www.globaledge.co.uk/news/details/how-property-buyers-use-search-engines/12389 Tue, 13 November 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/how-to-make-your-web-pages-relevant/12467 Before writing content for your estate agency website, you should have a good idea of the phrases you want to rank in the search engines for. In other words, you will have defined your estate agent keyword strategy. Analysis http://www.globaledge.co.uk/news/details/how-to-make-your-web-pages-relevant/12467 Mon, 12 November 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/introduction-to-link-building/12426 The number and the quality of inbound links is the single most important factor in determining whether your estate agent website will appear in the top ten positions in Google’s natural search rankings. Analysis http://www.globaledge.co.uk/news/details/introduction-to-link-building/12426 Sun, 11 November 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/property-leads-20-ideas-for-your-business/12487 Generating quality sales leads is the lifeblood of any estate agency business, whether you are selling property domestically or overseas. Lead generation is about much more than just getting people to your website... Analysis http://www.globaledge.co.uk/news/details/property-leads-20-ideas-for-your-business/12487 Sat, 10 November 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/submitting-to-directories/13597 Some links are a sure sign of quality. For example, if you are listed in the Yahoo! or DMOZ directory, search engines know that at some point in time, a human editor has reviewed your site. These sites have a high level of trust and are seen by search engines as "seed sites". Analysis http://www.globaledge.co.uk/news/details/submitting-to-directories/13597 Fri, 09 November 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/building-property-links-25-ideas/12456 Link building is the most important factor that influences where you rank in search engines particularly Google. Any overseas estate agent or property developer who is serious about their online marketing efforts needs to generate quality preferably one way inbound links. Analysis http://www.globaledge.co.uk/news/details/building-property-links-25-ideas/12456 Fri, 09 November 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/google-replaces-%e2%80%9csite-targeting%e2%80%9d-on-adwords/11353 The Inside AdWords Blog announced they are renaming the "site targeting" feature to "placement targeting" because now you can specify the sections of a site that you want your ad to be displayed on. News http://www.globaledge.co.uk/news/details/google-replaces-%e2%80%9csite-targeting%e2%80%9d-on-adwords/11353 Thu, 08 November 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/estate-agent-keyword-strategy/13567 For any estate agent, whether you are selling property overseas or domestically, having a well thought-out keyword strategy is essential for success with your search engine marketing activities. Analysis http://www.globaledge.co.uk/news/details/estate-agent-keyword-strategy/13567 Wed, 07 November 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/portal-marketing-checklist/12471 This article aims to help you identify the best overseas property portals for your business. You can also search our database of portals and read our editorial reviews to help you find suitable partners. Analysis http://www.globaledge.co.uk/news/details/portal-marketing-checklist/12471 Wed, 07 November 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/facebook-launches-advertising-%e2%80%9crevolution%e2%80%9d/15712 Facebook founder Mark Zuckerberg today announced “a completely new way of advertising online”. For the first time, advertisers will be able to piggyback the “social actions” of Facebook users since, in Zuckerberg's words, “people influence people”. News http://www.globaledge.co.uk/news/details/facebook-launches-advertising-%e2%80%9crevolution%e2%80%9d/15712 Tue, 06 November 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/data--methodology/20518 Analysis http://www.globaledge.co.uk/news/details/data--methodology/20518 Tue, 02 October 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/property-showrooms-launches-search-widget/20657 International portal Property Showrooms has launched a new tool that allows agents and developers to generate and publish bespoke property search statistics. Although many portals publish search and lead figures, Property Showrooms is the first portal to give agents the power to cut and splice data according to their individual needs. Analysis http://www.globaledge.co.uk/news/details/property-showrooms-launches-search-widget/20657 Mon, 01 October 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/featured-portal-listings-whats-your-opinion/20371 Analysis http://www.globaledge.co.uk/news/details/featured-portal-listings-whats-your-opinion/20371 Mon, 01 October 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/tool/21894 test Analysis http://www.globaledge.co.uk/news/details/tool/21894 Sat, 01 September 2007 12:00:00 GMT http://www.globaledge.co.uk/news/details/google-penalises-recripocal-links/13550 In April this year, many real estate agents across America found their Google rankings had suddenly slipped dramatically causing an outcry on SEO forums across the internet. The main cause of the furore was Google's decision to manually punish estate agents using a web design and hosting company called Advanced Access. News http://www.globaledge.co.uk/news/details/google-penalises-recripocal-links/13550 Sat, 01 September 2007 12:00:00 GMT