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Search engine optimisation (SEO) and paid search advice for estate agents marketing property to UK buyers.
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If there was a prize for the least popular content on this site, Paid Search would win hands down. I can hear the yawns already…but wait! This video is brilliant and could really help you generate sales. There aren’t many leads around and this advice will give you a real edge.
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New data reveals value of being number 1
In mature markets, the number one player often outsells the number two competitor by a factor of four or five times. In the UK property portal market, the leader Rightmove.co.uk receives nearly six times the number of monthly page impressions of its nearest rival. This is true from personal music players to baked beans.
Latest property search trends - US insight
Understanding how property buyers use search engines should be the starting point for any agent keen to maximise online lead generation. Several significant studies from the US, including the latest results of a bi-annual longitudinal survey of 2,400 consumers, provide some interesting insights into how consumer behaviour is changing.