Words: Ashley Rigg
Published: 12th June 2008
UK’s largest newspaper group to launch property portal
Trinity Mirror, the UK’s largest media group with more than 500 media brands, including five national newspapers and 240 local and regional titles, is to launch a property portal with an overseas section in the autumn.
According to our source, the new site will include sales and lettings, both in the UK and internationally and will run a cost-per-lead business model. The website will allow estate agents to list property on their local newspaper site and the new, as yet unnamed, portal. Trinity's marketing power and their new cost-per-lead model portfolio could mean cheaper sales leads for agents and is potential threat to market leader Rightmove.co.uk.
The new portal will complement their portfolio of property websites which includes
Homes Overseas and Smart New Homes. The move calls into question, Trinity’s commitment to
Fish4 Homes, a giant classified site which it jointly owns with
Newsquest and
Guardian Media Group Regional Newspapers. Nobody at Fish4.co.uk or Trinity Mirror was willing to comment on the story.
Fish4Homes made headlines recently after agreeing to supply Tesco, the UK’s largest retailer, with properties for its For Sale By Owner site,
Tesco Property Market, before pulling the plug on the deal after pressure from estate agents. They launched in 1999 but failed to capitalise on their early mover advantage and the fact their members represented 80% of the UK’s regional newspaper market. According to figures from
Estate Agency News, they’ve lost over 35,000 properties since August 2007 and lie in 7th place in terms of unique users, behind
Rightmove.co.uk,
FindaProperty.com,
Propertyfinder.com,
Primelocation.com,
ThinkProperty.com and
HotProperty.com.
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