Words: Ashley Rigg
Published: 15th Octber 2009
UAE: Fine & Country expand franchise network despite downturn
High-end real estate brokerage Fine & Country has expanded its network of agent licensees despite the recent downturn in the market which has seen prices drop by 50% in some areas.
Fine & Country UAE today announced it had signed World Street Real Estate Brokers, its seventh franchisee since entering the UAE market less than 12 months ago. Fine & Country UAE is the first company to introduce the licensed network model to the region's property sector; offering agents centrally coordinated marketing and business support through an internationally recognized brand.
Cecilia Reinaldo, Managing Director, Fine & Country Middle East, comments:
"When we launched Fine & Country in the UAE, the licensing model was something new for the region, but it's been embraced by a growing number of agents who understand the benefits of joining forces with of a group of specialists as part of an international prestige network. It is an offering that has given us an edge in a difficult market”.
The company boasts an international network of more than 350 independent estate agencies across eight countries, including UK, South Africa, USA, Qatar, Thailand, Malta, Mauritius and UAE.
Full story from
AMEinfo .
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