Words: Ashley Rigg

Published: 2nd October 2008


The world’s most powerful property people – Top 100

The world’s most powerful property people – Top 100
Google has a problem. When it introduced TrustRank, it transferred vast amounts of commercial power to the media. And power corrupts.

Brian got lucky. He provided powerful British journalists with relevant and interesting press releases and they linked to him. That was part of the deal. Or at least it was before the practice was stamped out by the journalists’ corporate masters.

Today we publish our list of the top 100 most powerful people in global property. It’s not a list of the richest or most materially successful. There’s no room, for example, for the self-proclaimed world’s happiest man. The people in this are powerful because they work for (or in many cases, helped to create) the most authoritative real estate websites in the world.

The journalists and bloggers in our top 100 list have the ability to transform your online rankings or at least give them a significant boost, especially those towards the top of the list. Can you provide them with an interesting story relevant to their audience? Even journalism’s finest have slow news days. A year ago the relationship was simple: you provide interesting content and they provide coverage and a link to your website. Today, this relationship is breaking down.

The best journalists often wear condoms

It took them a while but the big media groups are moving to protect their own interests. Linking is the currency of the web and some of the world’s best journalists have been instructed to refrain from this mucky activity or when they do, they are asked to wear a link condom (nofollow). PR is a hugely valuable activity in itself but if one of your main objectives is also to secure links, look carefully through the list below and prioritise and provide exclusives for those that practice unprotected linking.

Google must act

This trend is a classic “tragedy of the commons”. Google relies on the activity of bloggers and journalists to judge which websites to rank highly. If they act selfishly and only link to themselves and within their corporate link cartels everyone, including Google, loses. You end up getting irrelevant search results like this. This is not sustainable for Google and they will act if they haven’t already. Tim O’Reilly recommends making some of your links external to future-proof your website. He may be wrong. As individuals we may all be better off being selfish. More on this next week.

The top 100 most powerful property people

This list was compiled by searching Google’s top 100 results using terms like “real estate blog” and “property news”. In this respect it is biased towards English-language sites. We also searched the blog rolls of some of the biggest blogs in the UK, US and to a lesser extent the rest of the world to add to the list. It took us several weeks to compile a list of over two hundreds sites. We then used the SEOMoz Trifecta tool to rank the importance and notoriety of the sites most relevant web page (we link to the page we ranked). Please let us know which sites we’ve missed by making a comment below. Some excellent but relatively new sites, like Estate Agent Today (Rosalind Renshaw) and Property Portal Watch (Simon Baker), narrowly missed the cut because of the age of their sites, but expect them to feature next time.

Please, don’t bombard these people with spam. Look at their articles and provide them with interesting and relevant content to make their lives easier. You’ll benefit in the long run, especially if they’re practicing unprotected linking!

Rank
Trifecta Score
Name
Market
Bloggers/journalists
Link with follow
1 83 Business Week - Hot Property US
Prashant Gopal, Chris Palmeri
No
2=
79
AME Real Estate Middle East Jeff Florian & Others
No
2=
79
Yahoo Real Estate US
Aggregation service Yes, to aggregated news sources
4 78
MSN Real Estate
US
Marilyn Lewis
Yes
5= 77
Globrix Blog
UK
Poppy Dinsey
No
5=
77
Active Rain Real Estate Network
US
Mulitple
Yes, to contributors
5=
77
Curbed
US
Ben Leventhal & Others
Yes
8= 75
NAR News
US
Mary Trupo
No
8=
75
HomeGain
US
Jessica Gopalakrishnan and many others
Yes
8= 75
CNN Money - Real Estate
US
Stephen Gandel and Amanda Gengler
No
11= 71
Primelocation.com - News
UK
Unknown
No
11= 71
LA Land - LA Times Blog
US
Peter Viles
Yes
13 70
Realty Times
US
Tara Derby, Joe Gumm & many others
No
14= 69
BBC - Pestons Picks
UK
Robert Peston
Yes
14= 69
Daily News Real Estate
New York & US National
Jason Shefftel
No
16= 68
Real Estate Deals - Crains New York Business
New York
Matthew Sollars & Others
No
16= 68
The Real Deal
US - New York & Florida
Stuart Elliot & Team
No
18 67
Inman
USA & International
Brad Inman, Joel Burslem & others
Yes
19= 66
Nubricks
Overseas
Chintan Mahida & Adam Samuel
Yes
19=
66
Jesus Encinar
Spain Jesus Encinar
Yes
21= 65
Independent - House & Home
UK & Overseas
Ben Naylor + Others
Yes
21= 65
Patrick.net
US
Patrick
Yes
23 64 Trulia Blog
US
Rudy Bachraty & Team
No
24 63
Channel 4 Homes
UK & Overseas
Lucy Searle & Others
Yes
25= 62
News Day
US
Various
No
25= 62
Zillow Blog
US
Diane Tuman
Yes
25= 62
Global Property Guide
International
Prince Christian Cruz
Yes
25= 62
FT - Property
International Property Business News - UK Focus
Daniel Thomas
No
29=
61
Totally Property - Blog
Overseas
Bob Sheth
No
29=
61
Italy Mag
Italy
Carla Passino
Yes
29=
61
Immobilien Portale
Germany
Hannes Mehr
Yes
29=
61
New York Real Estate
New York & US National
Various
No
29=
61
Redfin Blog
US
Glen Kelman Yes
34 60
Easier.com
International
Various
No
35 59
Future of Real Estate Marketing
US & International
Joel Burslem
Yes
36= 58
World of Property - News
Overseas
Paul Beasley
Yes
36= 58
TimesOnline - Property
UK & Overseas
Peter Conradi, Emma Wells, Kasia Maciejowska, Judith Heywood
Yes
38= 57
Money Week - Property News
UK, US, Europe
Merryn Somerset Webb
Yes
38=
57
Overseas Property Mall
Overseas
Tony Campbell
Yes
40= 56
Spanish Property Insight - Buff
Spain
Mark Stucklin
Yes
40= 56
Telegraph.co.uk - Property
UK & Overseas
Cheryl Markosky, Zoe Dare Hall, Don Rosendale, Peter Swain
Yes
40= 56
Phoenix Real Estate Guy
Phoenix - USA
Jay
Yes
43= 55
Daily Pundit - San Francisco Real Estate Blog
San Franscisco
Jeff Brooks
Yes
43= 55
Real Estate Tomato
US
Jim
Yes
43= 55
New York Times Blog (Walk Through) USA
Joyce Cohen
Yes
46= 54
Property Wire
International
Ray Clancy & Team
Yes but only to news authors
46= 54
Real Blogging
US
Mel Aclaro
Yes
46= 54
Property Grunt
New York
Unknown
Yes
46=
54
Real Blogging
US
Mel Aclaro
Yes
50= 54
Real Estate Blog Lab
US
Dave Smith
Yes
50= 53
Think Spain News
Spain
Manresa
No
50= 53
Geek Estate Blog
International - Real Estate Technology
Michael Price & Others
Yes
53= 53
Homes Worldwide - News
Overseas
Sarah Seamarks
Yes
53= 52
Property Showrooms Blog
Overseas
Carry Johnson
No
53= 52 Saint Paul Real Estate Blog
Minnesota
Teresa Boardman
Yes
56= 52
Homes & Property - Evening Standard
UK & Overseas
David Spittles, Faye Greenslade & Others
No
56= 50
South Pacific Real Estate Blog
South Pacific
Unknown
No
58
50
Go Wealthy
Dubai
Unknown
No
59=
49
International Herald Tribune - Raising the Roof
Overseas
Kevin Brass
Yes
59=
48
The Move Channel - News
UK & Overseas
Catherine Deshayes
Yes
61=
48
Rod Thomas Blog
UK & Overseas
Rod Thomas
Yes
61=
46
Business2.com.au
Australia
Peter Ricci (Sir Les Flatulance)
Yes
61=
46
Zoomf Blog
UK
Mike Carter
Yes
64=
46
Amber Lamb
Overseas
Unknown
Yes
64= 45
Austin Real Estate Blog
Texas, USA
Lisa & Kimborough Gray
Yes
66 45
Estate Angels - News
UK & Overseas
Various
No
67= 44
Sun Sentinel
South Florida
Paul Owers No
67= 43
Bloodhound Blog
US - Marketing & Technology Focus Various
Yes
67=
43
Seattle PI - Real Estate
Seattle
Number of local realtors including Christopher Braxtan
Yes
67=
43
Renthusiast
UK & International

Yes
67=
43
Winging It - FindaProperty Blog
UK & Overseas
Mark O'Flynn, Jocelyn Beattie, Gareth Davies
Yes
67=
43
BBC News - Your Home
UK
Kevin Peachey No
67=
43 Topix
USA
Aggregation
Yes
67=
43
Montreal Real Estate Blog
Canada
Deyanira Bautista
Yes
67=
43
Guardian - Money (Property)
UK & Overseas
Miles Brignal & Graham Norwood & Others
No
67=
43
Real Estate Shows US
Sarah Cooper No
77 42
OverseasCafé - Blog
Ireland & Overseas
Various
Yes
78= 41
Estate Agency News
UK
Tony Durkin
No
78=
40
Homes Overseas News
Overseas
Marc Da Silva
No
78=
40
The Emirates Network - News
UAE Medilyn Manibo + others
No
81=
40
Sacramento Real Estate Blog
Sacramento
John Lockwood
Yes
81= 39 Find a Property - News
UK & Overseas
Unknown
No
81= 39
Nestoria Blog
UK
Ed
Yes
81= 39
AMLA Spain News
Spain
Various
Yes
85= 39
OPP Overseas
Ben Dahlstrom No
85= 37
Sunday Morning Talk
Florida
Caesar Parisi
Yes
85= 37
Globaledge
Overseas
Ashley Rigg Yes
88 36
Arming Your Farming
US
Brandon Cornett
No
89=

35
Propertyfinder Blogs
UK
Unknown
No
89=

35
Mallorca Luxury Estate Blog
Mallorca
Adam
No
91= 34
The Real Estate Blog
Overseas
David Cowgill
Yes
91= 34
Domain.com.au
Australia
Michael McNamara
No
93=
33
Europe Real Estate
Europe
Various
No
93=
33
Let's Talk Real Estate
US
Audie Chamberlain co-ordinates
Yes
93=
33
Wall Street Journal - Real Estate
US
Liam Denning
No
93=
33
The Rat & Mouse
London
Ben Brandt
Yes
93=
33
Property Owl
UK
Richard Cooper & team
Yes
93=
33
Edmonton Real Estate blog
Alberta
Sara MacLennan and Sheldon Johnston
Yes
99=
32
Hot Property - News
UK & Overseas
Unknown
No
99=
32
Luxury Real Estate blog
International
John Brian Losh
Yes








User Comments

its really informative...........

propertytalks, http://www.propertytalks.in


Hi Ashley, I checked out the Prime Location blog just to see for myself whether they impose the no follow rule and sure enough there it was. I found a number of stories referencing Knight Frank News and Research and in every article there was the no follow link to Knight Frank. It appears to me companies that do this are breaking the old Sergey Brin motto, 'Don't be evil'. It seems fair if they are quoting well respected research, authors should stand by the courage of their convictions and decide for themselves whether a link without the no follow has been earned and is deserved. I wonder if Matt Cutts will address this issue when he realises bigger companies are using it to their advantage and not passing the full credit on - it was meant to reduce spam, i'm not sure how it figures in this equation.

Gareth McConnell, Knight Frank


Hi, Just to correct your listing. Our news blog will accept articles with a do follow link for contributors. Thanks

Neil Ebsworth, Amla Spain


Congratulations on this list. Thought you would be UK focused but you've captured the US field well. The two I'd add would be Sellsius and TransparentRE both at the forefront of the US RE.net.

Claudia Gonella, revealrealestate.com


Hi Josh, As I wrote above the list was compiled by searching Google’s top 100 results using terms like “real estate blog” and “property news”. In this respect it is biased towards English-language sites. We also searched the blog rolls of some of the biggest blogs in the UK, US and to a lesser extent the rest of the world to add to the list. It took us several weeks to compile a list of over two hundreds sites. We then used the SEOMoz Trifecta tool to rank the importance and notoriety of the sites most relevant web page (we link to the page we ranked). I did include BiggerPockets as I really like your site. I've also sent you an email. Please let me know which sites you think I've missed. Thanks Ashley

Ashley Rigg, Globaledge


I think this is a great list of well known RE blogs/bloggers. Congrats to the top 100

Candace Robinson, www.PhoenixHousingBlog.com


Nice list! I agree that many of the blogs mentioned are truly influential real estate websites. It's a shame that "link love" is slowly becoming a thing of the past. Hopefully, the major players will continue giving credit when deserved.

Jayson, New Homes Section


I'm curious about the means by which the sites on the list were chosen. As others have already said, there are many sites/blogs that are probably much more "powerful" in the space, but seem to be absent. Can you provide us with your selection process?

Joshua Dorkin, BiggerPockets.com


I'm a regular reader of a number of these blogs. I must admit I was a bit surprised that AgentGenius.com didn't make it in. Congratulations to all the Top 100 & well done to anyone else who contributes to improving the real estate industry. Greg Vincent http://www.RealEstateIndustryNewsletter.com.au

Greg Vincent, Websites 4 Real Estate Pty Ltd


I was a little disappointed not to find http://www.myleavenworth.com on the list, but was truly shocked that www.raincityguide.com didn't make the cut. I think it is one of the most influential real estate blogs in the U.S. - and I say that as even though I am featured blogger on #67 the Seattle PI blog.

Leavenworth Real Estate- Geordie Romer, www.myleavenworth.com



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