Words: Ashley Rigg
Published: 30th November 2010
*Saving Fractional
Despite all the hype, sales of fractionalised property in Europe has so far disappointed but there's an idea from the "world's best marketer" that has the potential to change the industry's fortunes..
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Source: Global edge
User Comments
Surely the issue here is to clarify the validity of fractional as an investment by proving the exit strategy. Herding in a bunch of celebrities is all well and good, but celebrities make mistakes and lose money too, it just tends to hurt them less.
As much as Ford may have had success with their advertising model in this situation, Ford are in the position that if they do something a little different from the norm, they will get noticed regardless purely because of their age as a company and existing media/marketplace presence.
Logically, if fractional was that great and robust, surely it wouldn't need "saving"?
Peter Mindenhall,
IPIN - International Property Investment Network