Words: Ashley Rigg
Published: 5th November 2009
Rise in buyers’ faith in the AIPP
The number of UK buyers reassured by AIPP membership has jumped to 88%, according to research by the trade body. The rise represents a big increase from the last survey which showed only 47% of buyers were reassured by agents and developers being members of the organisation.
The survey, carried out at last month’s A Place in the Sun Live exhibition in Birmingham, UK, also showed that 48% of buyers had already heard of AIPP, up from 34% in their previous research.
The rise follows significant marketing efforts from the trade body says CEO Paul Owen. ”Our members are proactive in displaying their membership and enjoy the benefits that brings. The Association itself has also worked hard to raise the profile of the AIPP Member badge with our free annual consumer publication ‘Buying Overseas Property Safely’, the AIPP Exhibition Zone, the AIPP Awards and several other initiatives.”
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