Words: Ashley Rigg
Published: 10th August 2011
*Rightmove apologizes for Facebook gaffe
Rightmove, the UK’s leading property portal has apologised to its Facebook 13,600 Facebook fans for insensitive remarks
about the riots sweeping the UK.
Yesterday, Rightmove posted the question: “Are the riots affecting where you live? What do you think will happen to house prices in those areas?”
The post produced a social media backlash with numerous posts criticising the portal. After taking down the question, Rightmove apologised:
“Apologies all, that was a stupid message for us to send out. We are incredibly sorry if and where we caused offense [sic].”
Adding: “We really are incredibly sorry everyone…we live in London too and are absolutely shocked and appalled by what is happening to innocent people”.
Since a low point on Tuesday morning, shares in the company have rallied nearly 10%. It seems all publicity maybe good publicity.
Source: Cityam