Words: Ashley Rigg
Published: 5th February 2009
PropCap: Move Channel take-over Lead Galaxy
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- The Move Channel today announced it has bought Lead Galaxy for an undisclosed sum. It will now adopt a pay-per-lead bidding system similar to the current model employed by Lead Galaxy’. All Lead Galaxy websites (Venture brands) are to be re-directed to The Move Channel. Director, Dan Johnson told Globaledge a big part of the rationale for the move was to help them compete more effectively on Google. “The aim is to use the link power of Lead Galaxy’s sites to help The Move Channel reach number one on Google for as many terms as possible. A number one position is worth so much more than even a number two spot.” A recent study by Globaledge found The Move Channel to be the best optimised overseas proeprty portal. This move should further enhance their position at the top. Further coverage can be found on OPP
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