Words: Ashley Rigg
Published: 26th August 2010
*Portal TV ads could raise the cost of estate agency
Although supported by the majority of UK agents, Zoopla's multi-million pound advertising push may not be the best interests of the industry..
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Source: Global edge
User Comments
Very interesting analysis, for me UK estate agents must advertise on Rightmove, it might bring 90% of their business sales. So they need to build a very strong brand to make sure customers go directly to their websites such as Foxtons in London.
Fortunately this is not the case for Overseas property sales :-) However it is also important to build a strong brand to avoid being just another developer or agency.
Matthieu Cany,
Acumen Overseas Property