Words: Ashley Rigg
Published: 20th October 2009
Overseas property portals – New Top 20 rankings
It’s been a while since our last report into the best-optimised overseas property
portals.As before, our algorithms queried
Google to examine website rankings for the most popular English-language
overseas property queries.
We then
ranked each portal according to the number of times it appeared in the top 20 of Google’s organic search results. See our
full methodology
Little change at the top
The Move Channel once again tops our table
appearing in the top 20 in 60.3% of our queries, marginally above
Rightmove (58.2%) which has moved into second
position, overtaking The Digital Property Group’s (TDPG) FindaProperty.com on
53.7%.
The good news for TGPG is that
their sister site Primelocation.com has moved up two positions to fourth place
while their Homes & Property site is a non mover in 14
th.
Movers & shakers
The highest climber is relative new comer
Mondinion.com which moves up 11 places to 7th position, appearing in
41.2% of our queries. Part of reason for
its success could be its abundance of “unique content” which is treated
favourably by Google. Founder, Zoltan Baranyai refuses
to take XML feeds as he believes there is too much duplication of content
across the web. “We don’t want to be an
Enormo.com and have all the listings that everyone else has. We offer a free service and agents who don’t
update their listings have them removed”.
Other climbers are EuropeanProperty.com
which moves up from 6 places to 11th position and Green Acres which
moves up four to 15th. The biggest faller is Canadian low-cost
subscription portal HolProp which drops five places from third to eighth
position.
Use this information with care
The data in the table below demonstrates
how portals rank on Google on aggregate
across more than 500 popular overseas property destinations. It does not necessarily show the portals
which are best for the locations where you sell. For example Escape Artist is one of the most
visible portals in Central and South America
but you would not know this by looking at the table.
Also, Google visibility, although in our
opinion the most important factor, is not the only consideration when choosing
partners to work with. Brand strength,
content and usability are also important which is why it is difficult not to
recommend Rightmove to agents targeting the UK market.
Property
Portal Shortlists
To address the issues above, we have put
together a number of short-lists organized
by the region you sell in which allow you to quickly compare Google visibility,
brand strength, content, usability and prices.
The regions covered include
Bulgaria,
Caribbean,
Central & South America,
Cyprus,
Eastern Europe,
France,
Italy,
Middle East,
Portugal,
Spain and
Turkey.
Top 20 Overseas Property Portal List
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User Comments
Hi,
Can I get the list of search terms used....I think that AMLASpain should rank in the list..?
Neil Ebsworth,
Amla Spain
Hi,
I have to say I am very surprised that this list does not include property-abroad.com it has some good rankings.
Liam Bailey,
Write About Property
Please add our portal to this list
Simonas Rudaminas,
World-Estate.com
