Words: Ashley Rigg
Published: 11th December 2008
Overseas Property Destinations: Global Top 100
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Credit Suisse and UBS may think Spain is the
worst real estate market in Europe but new Globaledge research data shows it’s more than twice as popular with English-speaking overseas property buyers than France, the next most popular country.
English-language searches for sales property in Spain and its regions accounted for 27.9% of the 1.4 million overseas property searches we analysed in September this year; more than double the number of searches undertaken for property in France, which accounted for 13.1%.
The Globaledge Search Index uses a base of over 20 000 location names to query the Google Keyword Tool and uses a proprietary process to group and categorise the data. The searches analysed are English-language phrases from searches in all geographical regions of the world, excluding countries where English is the first language.
See full methodology.
Overseas Property Demand by Region
Our aggregated results table below groups all locations within a country or region with the aim of estimating the total demand for overseas property in that area, for example “Marbella Property” searches are included under Spain.
Aggregated Results Table
| Country/Region |
Sept Volume
|
% of Total
|
| Spain |
393617 |
27.9% |
| France |
184102 |
13.1% |
| Italy |
129396 |
9.2% |
| Middle East |
121835 |
8.6% |
| Central & South America |
113434 |
8.0% |
| Bulgaria |
103516 |
7.3% |
| Cyprus |
101121 |
7.2% |
| Caribbean |
79195 |
5.6% |
| Eastern Europe |
75636 |
5.4% |
| Turkey |
65297 |
4.6% |
| Portugal |
42465 |
3.0% |
The results show that Spain, Italy and France are the three most popular overseas property destinations and account of over 50% of the volume between them. The Middle East is next with 121 838 searches with Dubai accounting for 70% of the volume.
Fifth is Central & South America with 113 434 searches. Volume is distributed more evenly here with the largest country, Panama, only accounting for 22% of the total. It’s a similar story in the Caribbean and Eastern Europe where many countries contribute towards the total. Jamaica (12.9%) and Croatia (17.6%) are the largest countries by volume respectively.
Top 100 Overseas Property Locations
The table below shows the popularity of individual locations without any further aggregation. For example Spain only includes phrases that contain “Spain” or “Spanish” rather than including all the Spanish regions and towns within the total as with the table above.
We’ve added in an estimate of the cost per click for an exact match on Google Adwords [location name property] to give you an idea of the competition in each area.
Early in the New Year, we’ll be publishing more detailed regional tables to help our Premium members spot opportunities and save time and money on paid search and search engine optimisation.
User Comments
This is great research. I didn't know that Spain was so popular with people from overseas.
Thanks for the great research.
Sincerely,
Misty Faucheux
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