Words: Ashley Rigg
Published: 8th September 2008
Kyero launch in Italian and Portuguese
Spanish property portal, Kyero.com has launched two new language versions of their website, one in Italian the other in Portuguese. Agents and developers listing on the portal will have their basic property listings automatically translated into the new languages at no extra cost.
Although much of the translation work is done automatically, to get the most out of the new language sites, agents are encouraged to translate their full property descriptions using Kyero’s point-and-click translation tool inside their control panel.
Martin Dell, Managing Director of Kyero.com says the move will help attract new property buyers into the market: "In the current market conditions, estate agents in Spain need as much help as they can get. Addressing a potential buyer in their own language is now an essential aspect of successful marketing, and an obvious way of filling the gap left by Spanish and English-speaking buyers."
Kyero have been developing their multi-language strategy for some time. The two new sites complement their English, Spanish, German, French, Dutch, Danish and Russian language versions. “It multiplies the reach and effectiveness of agent marketing campaigns on Kyero.com” says Dell.