Words: Ashley Rigg

Published: 6th Augsut 2009


Google versus the Property Portal

Google versus the Property Portal

On July 6th Google announced its first foray into the property portal market, offering agents in Australia free listings. We look at the problems it faces and its chance of success.

 

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User Comments

Benjamen,

I agree there is a market for niche portals and Spain and France have big enough markets to sustain profitable ones.  Did you read this article?  It is the generic portals who rely almost exclusively on SEO that are most at risk from Google real estate.
Ashley

Ashley Rigg, Global edge


we are ready to upload to google real estate. As we are the estate agent in direct contact with the vendor, it is in our interest. I believe there is still an opportunity for websites that offer advice on where to buy, eg combine comments from visitors, real advice on +ve and -ves. I believe this is attained by service and focus ( knowledge of the local area). not just large scale as you suggest. Benjamin

benjamin Haas, burgundy4u



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