Words: Ashley Rigg
Published: 23th November 2009
Google’s property portal – A glimpse of the future
On July 6th this year Google announced its first foray into the property portal market with the launch of Google real estate in Australia.
Properties are presented on a Google map but users had to click to the agent’s or property portal’s website to view the full details. That changed this weekend with the integration of property detail pages into the Google system.
Members only: Please Log In or Join to view this article
User Comments
I think your analysis is right, google products and google maps are being used to break down verticles. for example in books I'm sura google would prefer for people to use google product search: books, rather than going straight to amazon - where there ae no google adverts.
Many commentators have said that map search doesnt suit the property market and that people like the traditional portal format.
It'll be interesting to see how portals such as www.thebigpropertylist.co.uk fare - offering google property search in a portal format.
J
James Cole,
thebigpropertylist.co.uk
Google also launch Google Wave next year which will revolutionise the way we communicate with email, IM and social networking sites.
Google also aquired ADmob for mobile phone advertising, so those Estate Agents and Property Developers who are embrassing the new technology now will be the first to reap the big rewards tomorrow.
http://www.LondonPropertyVideoProductions.com
Perry,
London Property video Productions