Words: Ashley Rigg
Published: 9th November 2007
Google replaces “site targeting” on Adwords
The Inside AdWords Blog
announced they are renaming the "site targeting" feature to "placement targeting" because now you can specify the sections of a site that you want your ad to be displayed on. Google also announced that advertisers can now specify if they want to pay on a CPC (cost per click) or CPM (cost per impression) basis with their placement targeted ads.
Placement targeting is another option open to Adwords advertisers in addition to the more common practice of bidding on keywords or keyword targeting. There are a number of property sites currently registered with Google to provide this service, including The Move Channel and House Price Crash.
How to set up a placement targeting campaign?
- On the Campaign Summary page, find the table titled Online Campaigns.
- Click Placement-targeted in the 'Create a new campaign' section at the top of the table.
- Follow the sign-up wizard instructions to create your campaign.
You will be given the option to choose the real estate category and select the sites you would like to appear on. You will also be able to specify if you want to bid on a CPC or CPM basis.