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Top 25 overseas property portals – latest figures
UK market leader,
Rightmove.co.uk has upped its game in our overseas search engine rankings on Google (UK), climbing three places to claim second spot in our quarterly rankings. It appears in 60% of the top 20 search results on Google UK for the 228 overseas property locations we analysed, moving ahead of
Primelocation.com on 59%,
The Move Channel on 47% and
Lead Galaxy on 46%.
FindaProperty.com remains in pole position, showing up in 66% of searches.
The biggest mover is
Property Index, which climbs 20 places from 45th to 25th position. The venture capital-backed portal has overcome earlier teething problems with its search marketing and is now showing signs it could catch some of its pay-per-performance rivals. They’ve employed two different agencies, Steak Media and TBG London, to look after their search marketing. Commercial Director Lee Bramzell says: “This is only the beginning. We’re currently only seeing the results of around ten to fifteen percent of our efforts. There’s much more to come”.
Property Abroad also performs well, moving up seven places into 17th position. Director Les Calvert says they now employ two in-house SEOs who have been working on three-way link building and on-the-page changes to help improve performance. They also have plans for launching a
property video portal called TV Property Shop which will further bolster their estate agent proposition.
The most impressive performance though is arguably from one-man-band
EuropeanProperty.com, which has moved from 11th to 8th position with relatively low budgets and limited resources. At £199 for unlimited listings for 12 months, it looks cheap compared to many of its rivals. At less than £20 a month and with such high visibility, it may be possible to get leads below the
de facto market rate of £10.
Top 25 Overseas Property Portal Results Table
How to use this data
The best performers on this list may or may not be right for your business. The key to choosing the best partners is to find portals that your customers are likely to use. A good way to do this is to shortlist portals that appear on Google for the regions and countries where you sell property. However, you should also consider the strength of the portals brand and consumer proposition. For example in the Spanish portal market, according to our data, ThinkSpain has better search engine rankings but most agents agree, Kyero
delivers more leads. You can view our independent
property portal profiles to help you decide on the best partners.
Methodology
The Globaledge.co.uk team analyses the phrases “X property”, “X properties” and “Property for sale in X”. X refers to 228 of the most popular overseas property destinations. You can view these locations by looking at the navigation options on this website within each country under
property portals.