Words: Ashley Rigg
Published: 23rd March 2011
Appearances are deceptive at Property Investor Show
The organisers of the UK’s largest property investment show re-introduced their spring event this year for the time since March 2008.
Both exhibitor and visitor numbers were down significantly on the flagship autumn show and the event was almost half the size of A Place in the Sun Live the week before. However, somewhat surprisingly, the few international exhibitors that did take part reported excellent enquiry and sales levels.
Just 2754 visitors attended the event compared with 6102 in September. Exhibitor numbers were down by 50% at 76, with just 34 overseas property companies exhibiting.
Chris Jordon, Managing Director of Global Property Investments said the quality of the audience was excellent:
“We spoke to 150 odd people and 90% were very serious. We made some excellent contacts. It was a small show and we were helped by our [frontline] position but I can’t fault the efforts of the organisers”.
Mark Curley, Sales Agent for Oasis land agreed:
“We had a large amount of leads of a number of sales for our project in the Cayman Islands. Both A Place in the Sun and Property Investor have been good for us. Very different audiences but we have a product that has a wide appeal”.
Exhibitor, Shayon Mukherjee from Medview Quality Homes offers an explanation for the apparent disparity between visitor numbers and exhibitor feedback.
“Although the show was small, there were hardly any overseas property companies there. The competition was low which meant we got a greater share of the audience than at similar events,” he said.
The most important question is not always the most obvious
The feedback from the Property Investor show suggests that if you are considering exhibiting at a property exhibition, the most important question to ask is not audience size, it is the ratio of visitors to companies selling substitute products.
Source: Global edge
User Comments
Robert I can't agree more. They are sales thugs that bully a deal out of you! Not just elite gems but also land banking companies!
Louie Walters,
Walters developments
Well next time i would like to see some screening of the exhibitors, I actually wanted to buy some property, not diamonds, not internet services.
Why do you allow so many scammers to attend with uneducated sales thugs.
Coloured diamond scams by Elite Gems, what a joke.
Robert Lee,
Robert Lee