Words: Ashley Rigg

Published: 23th March 2010

Agents under-use best marketing channels concludes industry survey

International real estate agents and developers are not making the most of the best-performing marketing channels.

 

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Print mediums are also encountering an evolutionary phase that allows social engagement via QR codes and Microsoft TAG, currently ahead-of-the-curve however will take the 'notoriously difficult' out on measuring the “performance” of magazine and newspaper advertising IN REAL TIME.

James Wallace, Townhome Guide

Thanks for the info. Interesting how compared with the US agents there is no mention of blogging, Facebook, Twitter or any form of social networking at all. Are international estate agents missing something here?

Justin, Eye on Spain

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