Words: Ashley Rigg
Published: 15th May 2008
A video tutorial you won't watch
If there was a prize for the least popular content on this site, Paid Search would win hands down. I can hear the yawns already…but wait! This video is brilliant and could really help you generate sales. There aren’t many leads around and this advice will give you a real edge.
Ok, so it’s not the most interesting topic in the world but at least they’ve set it to Star Wars music and thrown in a few jokes (of varying quality!). Just ignore the first eight minutes from the big man giving an over-the-top sales pitch. You can’t forward it unfortunately.
The video contains the following useful pieces of advice:
- Step-by-step instructions on how to set up a campaign for beginners
- Common sense advice on what motivates people to buy or enquire
- Tips for making your ads appeal to latent emotional needs
- How to predict which keyword phrases are most likely to convert
- Why using Google “Optimiser” tool will waste your money
- Why you should never use a cheap clicks strategy
- How to get your advert to the top of the paid rankings without spending a fortune
- How to set up and monitor a simple test
Paid Search Video Tutorial