Words: Ashley Rigg
Published: 7th April 2008
A Place in the Sun to launch property portal
Channel 4 and publishing and exhibition company Brooklands Group today announced the formation of a new joint venture to launch an overseas property portal. The new website will be unveiled at A Place in the Sun Live on 25th to 27th April and is expected to feature thousands of properties for sale across the globe. Brooklands Group are currently in the process of writing to their magazine and exhibition clients with details of how to advertise on the site.
The site is expected to follow a pay-per-month business model with discounts for magazine and exhibition advertisers. Publishing Director Andy Bridge was unable to comment on the specifics of their pricing model until the site is officially launched at the end of the month.
The new website will feature state-of-the-art mapping and multi-layer search functionality according to Andy, and all efforts will be made to leverage the marketing firepower of the A Place in the Sun brand. The new portal has been in the pipeline for some time and its launch has been one of the
worst kept secrets in the overseas property industry.
Commenting on the deal Darren Styles, Chief Executive of Brooklands Group, says: “Having worked with Channel 4 and Freeform Productions to create not only the UK’s best-selling overseas property magazine but also the UK’s biggest and best-attended overseas property exhibitions, A Place in the Sun Live, we are at the heart of this market. We are very excited to be working in partnership with Channel 4 on the digital extension of this immensely successful brand. The site will appeal to property seekers and estate agents alike and is set to quickly establish itself as the definitive reference point for overseas property.”
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