All Online Marketing Articles

8 ways to preserve your online reputation You may remember that last year we published the details of agent who was forced to shut down his business due to problems with his online reputation.

*Cojones, bandwagons and overseas property In 2008, we profiled four types of customers who bought overseas property. Experienced investors, dream chasers, BARBIE’s and thrill seekers.

Agents rate Facebook top for marketing I was a little surprised to read this morning that an industry survey in the States found that agents rate Facebook and social media as the most effective marketing channels – way ahead of property portal marketing or search engine advertising

*Forum that helped shut down industry agent punished I received a phone call recently from a relatively well known industry agent telling me he was being forced to liquidate his company and begin again due to libellous comments made about him on the internet.

What angry birds can teach you about property SEO Useful insights from Jeff Bernheisel, Marketing Director of M Realty in Portland.

*Just 3% of enquiries come from agent websites, study finds A study by the National Association of Realtors (NAR) in the US has found that on average agents generate just 3 leads a month (3% of the total) from their own websites.

*Top 15 marketing strategies US lead generation service HomeGain has published the results of marketing effectiveness survey of more than 700 agents.

*Agents get to grips with Facebook With more than 500 million active users, in many countries Facebook has more users than Google.

*New portal service claims 40 million visitors It wasn’t too long ago when property journalists would receive at least two press releases a week from portal start-ups claiming they were going to beat Rightmove or its equivalent.

*Top 50 overseas property portals The results from the latest Global edge overseas property portal rankings reveal the market is moving to a more mature and stable phase of development.